The book industry is like any other in the sense that selling and marketing your product — and, in essence, yourself — can often be the toughest part.
If you’re a unknown author working with a small publishing house (or self-publishing), partnering up with a brand that has a large following could help boost sales and get your name in the press. We got the scoop from several branding experts on how to choose the right partner:
Think outside the box and team up with a brand, retailer or expert who supplements your area of expertise. If you just wrote a book about the benefits of Pilates and the barre method, [Beth Feldman, co-founder of BeyondPR Group] suggests teaming up with Lululemon to do a book signing at their store or build a 10-city tour to appear in their stores and then promote yourself to local media. This begins with concocting a well-crafted strategy to share why you would add value to them via media exposure.
To learn more, including how to build a local following, read: How To Be Your Own Publicist.
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