Writers and publishers invest lots of money into creating mobile and digital versions of their books, but the toughest part is finding readers for these new works.
Author and Altimeter Group analyst Rebecca Lieb just published Content Marketing, a book showing how authors can make their writings, books and apps more visible online. She will share advice in a keynote presentation at the Publishing App Expo this week. In an email interview, she gave us a few extra pointers.
Lieb explained: “To achieve search visibility, you have to create content, pure and simple. But this is great news for authors. Why? Because with search (like in the Bible) it all begins with the Word, and authors are natural wordsmiths. Search engines can’t listen to podcasts and they can’t watch videos, but they can (and do) read the written word.”
She continued: “So what authors have to do to achieve online visibility is to create and publish lots of relevant content online. What’s relevant? Stuff that’s related to the subject matter of their book, of course – but not necessarily all about their book. Target terms people may be searching if they’re interested in the subject matter.”