As if they didn’t already have enough to worry about, 21st Century publishers need to be concerned about their environmental footprint. Last week, GalleyCat caught up Rita Amladi, co-author of “Graphics Gone Green,” to get some practical tips for how publishers can set up an environment-friendly policy.
She suggested: “Switch to printing on FSC-certified paper. This stamp by the Forest Stewardship Council ensures that the trees used for paper are grown, harvested and processed using sustainable practices. Alternatively, use paper with a high percent of recycled fiber. These small steps can yield big carbon savings–by switching to 25% recycled fiber in their paper stock, Simon & Schuster hopes to reduce 85 million pounds in greenhouse gases each year.”
Amladi continued: “Implement digital reviews and proofing of the book during the production cycle. Give eGalleys a try; many publishers successfully use services like NetGalley for digital and print galleys. Make changes to your shipping supplies and policies to be more sustainable.”
Finally, Amladi concluded: “Make full use of web marketing: make press kits available on your site as PDF Portfolios (they’re easily accessible, and they can contain compelling visuals and other media) and create book trailers and web promotions to replace print ads. On the printing side, order the shortest print run possible and reprint as necessary. Consider using print-on-demand technology for more than just your backlist. This technology is mature and production values are high.”
Visit eBookNewser to get her thoughts on eBooks. Full disclosure: “Graphics Gone Green” was an exhibitor at the eBookSummit last year.