Hollywood producer Neal Edelstein explored the boundaries between film and app with Haunting Melissa, a serialized “ghost story that was designed to be watched in the dark with headphones on.”
The film, which was written by Andrew Klavan, isn’t to be watched in one sitting like your usual movie. It’s also not your average series with multiple episodes. Instead app users can experience the story over a six-to-eight week period as different pieces of the story are revealed. As viewers progress, Edelstein’s Hooked Digital Media will add new content to the app that helps advance the story. When a new piece is added to the app, users will get a push notification. The schedule is a mystery, so don’t expect a new episode every Tuesday. It’s unpredictable, explained Edelstein. Clips are also not a standard length. For instance, one clip could be three minutes, another twenty, but each piece will push the story forward, explained Edelstein.