Here’s a handy tip sheet for those who need to know the details fast:
- Pub date: July 21.
- Title: HARRY POTTER AND THE DEATHLY HALLOWS.
- First alleged printing: 12 million (up from 10.8 million for HARRY POTTER AND THE HALF-BLOOD PRINCE)
- Scholastic marketing campaign budget: in the multi-millions.
- Campaign Title: Soon There Will Be 7
- Campaign Details: Dedicated website to launch April 17; distribution of table-top easelbacks and millions of bookmarks (each featuring a question) to retailers and librarians; Knight Bus National Tour, based on the Harry Potter vehicle will visit 40 libraries in 10 metropolitan areas.
- Expectations the book will save publishing: pretty damn high