Like Doritos during the Superbowl, Entertainment Weekly and HarperCollins have launched a user-generated video contest.
Participants must build a book trailer for Elmore Leonard’s new book, “Road Dogs.” The first eight chapters of the book are available here. Trailers should be between 30 and 120 seconds, and the judges are looking for “intrigue, edge, and energy.”
Here’s more from the site: “You should submit your video book trailer by May 1st. The winning video will be selected by Elmore Leonard and announced on or about May 12th. The winning video will be featured on HarperCollins.com, ElmoreLeonard.com, and EW.com. The top five videos, selected by HarperCollins and ElmoreLeonard.com, will be featured on EW.com sometime between May 1-12.”