Harper Collins UK To Launch Erotica eBook Imprint

By Dianna Dilworth Comment

In response to the growing number of readers that are buying erotica eBooks, HarperCollins UK is launching Mischief Books, a digitally exclusive erotica imprint. The imprint launches in April.

The Wall Street Journal has more details: “Erotica on the Mischief Books site is tagged with icons. Handcuffs denote ‘kinky’; an upraised palm means ‘discipline.’ The HarperCollins imprint says it plans to publish at least 60 e-titles a year. ‘It used to be a long walk to the counter with an erotica selection, but now that’s a thing of the past,’ says Adam Nevill, Mischief Books’ editorial director.”

The imprint comes just as erotica eBooks are making headlines. The Twilight-inspired 50 Shades of Grey earned a seven figure deal this week and PayPal attempted to censor erotica content from digital publishers Smashwords, but did not succeed.