Guest Blog Post Strategies for Writers

By Jason Boog Comment

Are you struggling to find outlets for guest blog posts about your book?

In his enormous Book Launch Guide post, author Jared Dees shared 33 different ways authors can let the world know about their book. His post included some solid advice about writing guest posts on blogs to promote your book. Check it out:

Reach out to the bloggers you already know first. Usually they will trust you enough not to bother asking about what you will write ahead of time. Plus, remember that many of them could use a break from writing. Next reach out to the bloggers you do not know well but who have the ear of your target market and target readers. Pitch them with 3-5 well-written headlines on topics you know their readers will love. Let the blogger choose the topic and then write the article.

Author and technology consultant Scott Steinberg shared more ideas in a classic Morning Media Menu interview–press play below to listen on SoundCloud.

We caught up with Steinberg while he promoted The Modern Parent’s Guide to Video Games, sharing timeless advice about he shared columns and essays on a number of sites–reaching out to new readers at major outlets like CNN.comAll Things D and

In this encore edition of the  Morning Media Menu podcast (embedded below), Steinberg shared tips for pitching online outlets about your book.

Check it out:

You want to reach out no more than two weeks in advance. You want to be close to release date. What we found is that most media outlets and reporters were so busy, focused on the here and now. Their schedules are so hectic that you don’t want to be too far in advance … We had probably had four or five excerpts prepared, and the irony is, we received over 14 to 16 requests for custom placements.

Leave yourself a bulk of time during the campaign, be prepared to write original pieces, because obviously most outlets aren’t going to want something pre-prepared, they are going to want something custom tailored for their audience.

(Image via qisur)