With the incessant introduction of new technology, the publishing industry is constantly undergoing changes in order to keep up. What was efficient and effective yesterday may no longer work today. In an effort to assist would-be authors in their mission to have their books published, Christina Katz’s Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform discusses the importance of platforms, an often overlooked concept filled with contradicting advice. Katz breaks down the notion of a platform and gives the reader step-by-step instructions on how to build one.
Contrary to what some may think, Katz states that “getting known doesn’t take a lot of money marketing experience and technological experience are also not necessary.” Rather, Get Known Before the Book Deal discusses the technique of building a platform so that writers who have never been introduced to it before, can comprehend it and utilize it to their benefit. Although agents and publishers have known just how important a platform is, aspiring authors are just now seeing its value.
Katz demonstrates how writers should be promoting themselves, in a slow but continuous steam of action. She delineates just what to do and what not to do in order to gather a readership. Katz maintains that “Get Known offers a concrete plan that can help any writer make gains in the rapidly changing and increasingly competitive publishing landscape.” And, with all the numerous changes currently undergoing in the publishing industry, we all need all the help we can get.
Jeff Rivera is the author of “Forever My Lady” and the founder of GumboWriters.com.