A few weeks after declaring “book publishing is about to slide into the sea,” author and radio host Garrison Keillor will go for a ride in the Penguin Anniversary-mobile–a Mini-Cooper covered in logos celebrating the publisher’s 75th anniversary.
At BEA last week, GalleyCat caught up with the Penguin Anniversary-mobile, finding out more about the car’s nation-wide tour. Keillor will join the festivities in Minnesota. Watch the video embedded above for more information.
For more BEA coverage, check out our reporting for BEA Day One, BEA Day Two, and BEA Day Three.
Here’s more from Penguin’s site: “It will be appearing at bookstores across the country and bringing some of Penguin’s well-known authors to anniversary parties at bookstores in their hometowns. At each anniversary event, a set of 75 of the most iconic titles from Penguin Books will be donated to a local library or literacy group. Each author will sign the Penguin-mobile as it makes its way across the United States. When the celebration is complete Penguin will auction the car with the proceeds going to a literary nonprofit organization.”