Audible has released a new audio short story from author Neil Gaiman called Click-Clack the Rattlebag and is running a charitable promotion to help promote the work.
To encourage downloads, through Halloween Audible will donate $1 per download from Audible.com to DonorsChoose.org up to $100,000, and 50p per download from Audible.co.uk to Booktrust. Both charities promote literacy.
The audio book is free and is read by Gaiman himself. Here is more about the story: ”
‘What kind of story would you like me to tell you?’ ‘Well,’ he said, thoughtfully, ‘I don’t think it should be too scary, because then when I go up to bed, I will just be thinking about monsters the whole time. But if it isn’t just a little bit scary, then I won’t be interested. And you make up scary stories, don’t you?'”
To help spread the word, Gaiman is encouraging readers to tweet the hashtag #ScareUs after downloading the story.