Fortunate Horse Magazine, a team of “goofballs” in New York, which includes writers from Saturday Night Live, The New Yorker, The Onion, Adult Swim, and McSweeney’s, are trying to raise $2,222 on Kickstarter to create a parody magazine.
Their goal is to create ridiculous periodicals and plant them in the real world for unsuspecting people to find and read. The latest issue is called Mister Cigarette, and is a parody of men’s magazines dedicated to men who smoke and love cigarettes. The issue features yellowed pages, fake ads, and a gritty exposé from an undercover journalist about dangerous Russian tobacco substitutes. Here is more from the Kickstarter page:
Mister Cigarette is complete. It’s been written and designed, the cover is locked in, and is ready to go the printers. But a Fortunate Horse project doesn’t really exist until it’s out in the real world. These magazines are meant to be left behind, secreted, installed, and injected into normal, everyday places as if they were actual, published magazines. For that, one needs access to as many real places as possible. We don’t have that, we’re just a small team. But you reading this, you out there in a place we can’t reach, you are the missing ingredient.