Marketing company Odyl — whose clients include the likes of Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, Simon & Schuster and Avon — has launched a new social marketing platform today for book marketers to promote their works on Facebook.
eBookNewser has more: “The platform lets you post excerpts from your books, music playlists and trailers among other things. It has a metrics tool, so you can track your readers. There is a poll and quiz tool and there is also a tool to give out promos like books and galleys. It also has a setting to let you import content from other places on the web, like Goodreads reviews Scribd docs, Twitter feeds, as well as YouTube and Flickr pages.”
The tool is designed for all kinds of bookmakers, from big publishing companies to self-published authors.