Evatopia has launched an imprint called Evatopia Press. This new venture specializes in acquiring new-adult and young-adult books for a female audience.
The imprint re-released Lizzy Ford‘s Dark Summer this month as its inaugural title. Ford will write three more books for this series over the next two years. Here’s more from the release:
The theory behind this program is that social media marketing is most effective when it provides consumers with interesting and useful information without blatant self-promotion. Authors in the Evatopia Press family will work together to cross-promote their books and each other through social media marketing and other platforms, which will even include printing excerpts of each other’s work within their own novels. The program works because of Evatopia Press’ specific genre focus, ensuring that each author’s books will appeal to their already developed fan base.