Eric Ries Giving Away $3 Million In Bonuses To Market Book

By Dianna Dilworth 

Entrepreneur and author Eric Ries has a new book coming out called The Lean Startup, a title about innovation in business.

To promote the book, Ries is giving away bonuses to people who buy the book. The more copies you buy, the more bonuses you get. The bonuses include very generous and includes almost $100,000 in credit for Amazon Web Services.

In fact, it almost seems too good to be true. But Ries’ blog assures us that it’s not: “But only almost! Because at every level I have tried to give way more value than you’re paying. When you read the descriptions below, you’re going to think the ‘value’ column is crazy. How could it possibly be that high? But I urge you to read the whole thing, check my math, and see if it’s real. Each and every package is worth what it says. Add them all up, and we’re talking about $2,933,061.00 worth of prizes. No kidding around here.”