You have to hand it to Ali Gunn. A 30,000-word proposal that top editors told us was dreadful still managed to generate a hell of a lot of buzz. And now Ego and its decidedly limited audience base and potentially tepid look at an industry that few within, let alone all those outside, really want to read about again has found a home with St. Martin’s Jennifer Weis. Deborah Schneider handled North American rights, according to PW Daily, and Gunn is allegedly close to a UK deal. When it tanks, don’t say we didn’t warn you; and if it doesn’t, well…nah.