eBooks will outsell print books in the UK by 2018, according to a new report from Pricewaterhouse Coopers (PwC).
The company made the prediction based on the fact that the eBook market is growing steadily in the UK. According to the report, eBooks represented 18 percent of all book revenue last year and this will grow to 41 percent by 2018.
“The entertainment and media industry is at the forefront of the digital revolution, because so many of its products and services can already be delivered in digital form,” stated Phil Stokes, Entertainment and Media lead partner at PwC. “It may not be long before digital revenues from print, film, publishing and music overtake physical revenues in some markets. Media companies don’t need a digital strategy anymore; they need a business strategy, and a business model, which is fit for the digital age.”