After 12 years at HarperCollins, William Morrow senior director of publicity Dee Dee De Bartlo will join the public relations firm February Partners.
Among many others, De Bartlo (pictured, via) handled campaigns for Freakonomics and The Strain. HarperCollins veteran Gretchen Crary co-founded February Partners, a firm that aims to help writers “from the proposal stage through publication and beyond.” The firm also hired Simon & Schuster’s Kimberly Cowser to serve as online marketing manager.
De Bartlo had this statement: “We really feel the future of the industry is dismantling the silos that exist between publicity and marketing in the big publishing houses and coming up with solutions that maximize a book’s exposure … Our campaigns are fully customized and we spend a lot of time with authors, publishers and agents to create strategies and tactics that will guarantee that a book finds its biggest audience.”