DC Comics Will Lower Standard Length Comic Book Price from $3.99 to $2.99

By Jason Boog Comment

DC Comics announced that they will lower the “standard length 32-page ongoing comic book title” price by a dollar next year. The books are currently priced at $3.99, but the price will drop to $2.99 in January 2011.

DC Comics co-publisher Dan DiDio explained in the news release:  “We listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years … With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”

The announcement also marks the start of New York Comic Con, an annual comic book festival in Manhattan. Starting tomorrow morning, GalleyCat will be covering the weekend-long event. Follow the action on this blog, on our Twitter page, and on our Facebook page.