DC Comics Cuts Prices to $2.99

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By Maryann Yin Comment

DC Comics has reduced prices for their entire line of 32-page comic books. Each issue now retails for $2.99, marked down from $3.99.

The announcement offers this quote from co-publisher Dan DiDio: “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”

As Wonder Woman, Green Lantern, Batman, and Tiny Titans comics get cheaper, do you think trade publishers should also lower print prices? (via Edward Champion)