In an effort to raise money for Japanese earthquake relief, singer Justin Bieber sent a lock of his hair on tour and fans around the country have paid $1 to take a picture with it. Mimicking the young pop star, author David Thorne has sent a lock of his own hair on a bookstore tour.
Thorne’s editor, Michael Solana, explained in the release: “Thorne declared war on Justin Bieber last month with his site HelpMeSellMoreBooksThanJustinBieber.com. A 10-city tour of his hair was kind of inevitable.”
Thorne’s hair will spend three days in each store. For every location that hosts the Thorne lock, Penguin Group (USA)’s Tarcher/Penguin will donate $200 to the National Children’s Cancer Society.
Fans who want to pose for a photo with the lock have to pay $1, and that money will be donated as well.
Full Disclosure: This GalleyCat correspondent has interned at Penguin Group (USA) in the past.