According to the Association of American Publishers (AAP) net sales revenue report for January, the children’s and young adult categories saw massive growth in January.
The categories saw a nearly 69 percent increase in hardcover sales and almost 62 percent increase in paperback sales compared to the same period last year. Overall trade sales jumped by 27 percent, up from $396 million in January 2011 to $503.5 million this January.
Check it out: “While Children’s/Young Adult physical format Hardcover and Paperback both saw strong double-digit growth ( and 61.9% respectively), AAP’s first monthly data on Children’s/YA eBooks showed a massive +475.1% increase from 2011 to 2012. Some publishers have attributed this to the availability of more options for devices aimed at those demographics as well as a number of popular new releases.”