According to the Association of American Publishers (AAP) net sales revenue report for February, the children’s and young adult categories saw massive growth in February.
The categories saw a nearly 72 percent increase in hardcover sales and almost 63 percent increase in paperback sales compared to the same period last year. Overall children’s and YA sales jumped by 74.6 percent, up from $153.3 million in February 2011 to $267.6 million this January.
Check it out: “Coming off strong January 2012, Children’s/YA physical book sales again demonstrated high double-digit increases over Feb 2011 and over YTD 2011; the C/YA eBooks segment again showed impressive triple-digit gains in both monthly and YTD comparisons. According to some publishers, this is primarily due to the ongoing success of several blockbuster franchises in YA and Children’s markets. Also noted was the escalating trend of Adults reading YA titles, particularly in eBook format.”