Charles Bukowski Stars in Scotch Commercial

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By Jason Boog Comment

After a day plagued with Gmail problems, most readers are probably ready for a drink.

The late writer Charles Bukowski stars in a new ad for Dewars “White Label” Scotch. We’ve embedded the video above–what do you think about authors in ads? Open Culture has more about the video:

Bukowski liked to drink. He also liked to talk about his memorable hangovers. Dead or alive, Bukowski has the creds to sell Scotch. As the Dewars ad rolls (above), you’ll hear lines from Bukowski’s poem “so you want to be a writer?” (below). And if you’re familiar with the poem, you’ll notice that the narration in the commercial is abridged. They’ve removed various lines referring to the writing life, making it so that the narration speaks to a broader audience. Rock climbers. Motorcycle mechanics. Musicians. Journalists. People who aspire — or need to be inspired — to “live true.”

If you like drinking Scotch, I’ve put together a recipe for my favorite Scotch Rickey recipe, it’s perfect for mixing with affordable Scotches like Dewars or Cutty Sark for a little bit of literary inspiration.

Scotch Rickey for Writers

2 oz Scotch
Juice from half a lime
a couple ice cubes

Mix with some soda and stir with a spoon.

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