In 2010, novelist Neil Gaiman created the “All Hallow’s Read,” literary holiday, a night to give someone you love a scary book.
The writer explained the new tradition in the video embedded above–what spooky book will you share with your friends and family? Here’s more from the official site:
Obviously, we support bookshops and authors, but more than that, this is about making a holiday tradition of book-giving. So feel free to give second-hand books or books from your own shelves. And feel just as free to buy a beautiful new book from a small independent bookseller, or from online or… look, there’s no wrong way to buy a book. You can even gift it to their Kindle … If you do not know what scary book to give someone, talk to a bookseller or a librarian. They like to help. Librarians will not mind even if you admit that you are not planning to take out a book, but instead you are going to buy one and give it to someone.
The site also has loads of free stuff for readers, booksellers and librarians. Follow this link to download and official All Hallow’s Read 2012 poster