Capstone Young Readers will initiate a new lifestyle brand called Craft It Yourself (CIY)™.
According to the press release, the crafting and lifestyle books that will be published through this venture target tween and teen female readers. CIY launches with the release of seven books that have been previously published by Capstone Young Readers including Planning Perfect Parties, Dessert Designer, and Paper Artist.
Group publisher Ashley Andersen Zantop had this statement in the release: “Our readers amaze us with their creativity, skill, and appetite for new and innovative crafts. Craft It Yourself is a brand readers can count on for inspiration and unique, contemporary projects they can make their own.”