Borders is set to work with top book publishers including Penguin, Random House, HarperCollins and Bloomsbury to deliver the first chapters of forthcoming books from authors on mobile, according to NMA. The plan is to offer consumers the opportunity to read up to 30 samplers for free every month. The chapters will be available for downloaded using technology from application provider ICUE and are sent with a coupon attached allowing consumers to redeem 20% off the physical book.