A creative at London’s Leo Burnett ad agency launched Books on the Underground, a charity project to share books in the subway. Creative Hollie Belton explained her nonprofit project:
I started it by leaving my own books, or raiding charity shops … The idea is to take an incredible book you want to share with the world, sticker it up, and leave it on the tube, where it can be taken, read, shared, and most importantly, enjoyed. Think of us as your local library, but without the late fees. Just be sure to put them back when you’ve finished.
Anyone can participate, leaving a book on the subway with a special Books on the Underground sticker that encourages readers to share photographs or tweet about where they discovered the book.
On the site, Belton offered more information for other readers, writers or publishers who want to join her cause:
So if you do want to join us, drop us an email to email@example.com or drop us a note on the ‘ask me anything’ section and we will send you some stickers to place on your own books. If you want you can even send us a picture where you’ve left them, tweet it to us@Booksundergrnd. And if you’re an Author or a Publisher we’d love to work with you. Please drop us an email at firstname.lastname@example.org to discuss potential possibilities.