The publishing world is obsessed with political books right now, as political figures from Sarah Palin to Glenn Beck to Karl Rove climb the bestseller chart. One book trailer decided to fight the trend with a time-tested political trick: the attack ad.
Check it out: “REWORK, our new book on starting, building, and growing –or not growing–a business was released one week ago today. The book is selling out around the country and rocketed to #3 on Amazon.com’s bestseller list. Thanks to everyone who picked up a copy and spread the word. But there’s this book right ahead of it by this guy named Karl Rove. Heard of him? Turns out his book just came out too. And he’s all over the press … With a wink and a grin, we present the truth about Karl Rove’s Courage and Consequence: My Life as a Conservative in the Fight and 37signals’ Rework.”