Book Haul Videos on YouTube

By Jason Boog 

Over the past few years, video bloggers around YouTube have earned hundreds of thousands of views with book haul videos. Part of an exhibitionist tradition of haul videos that share shopping spree purchases, these dedicated readers show off new books.

Wikipedia has more about haul videos: “By late 2010, nearly a quarter of a million haul videos had been shared on the website YouTube alone.[5] Some of the individual videos have received tens of millions of views. Many young adults (mostly women)[3] have displayed their shopping hauls, while including their beauty and design commentary in the narration. The videos are often grouped by store name or by type of product (cosmetics, accessories, shoes, postage stamps, etc.).[1]

Below, we’ve linked to the five most popular book haul videos on YouTube.

1. Glitterature actually has the three most popular book haul videos. We’ve embedded one above and one below…

2. The Happiness Project starred in this video…

3. Book Loot included a galley cat cameo…

4. This book haul video visited the UCLA library…

5. This video was dedicated to Powell’s Books…