What makes a popular book trailer? Bongs, apparently.
The book trailer for Mike Edison’s memoir, I Have Fun Everywhere I Go: Savage Tales of Pot, Porn, Punk Rock, Pro Wrestling, Talking Apes, Evil Bosses, Dirty Blues, American Heroes, and the Most Notorious Magazines in the World, has earned nearly 300,000 views on YouTube.
The trailer shows off The Bong Guitar–encouraging recreational drug use and reading. The video’s controversial subject matter has topped other Macmillan videos by hundreds of thousands of views. In comparison, here are the other videos in the top five:
Typewriter to the Bookstore has 58,212 views
Augusten Burroughs’ You Better Not Cry! has 52,897 views
Tom Friedman on the Environment has 37,565 views
Healthy Bread in Five Minutes a Day has 32,126 views