Beyond Amazon and Macmillan: Is It Too Late to Change the $9.99 eBook Price Point?


By Jason Boog Comment

11gEvSNO43L._SL150_.jpgAs the sixth full day of the standoff between Amazon and Macmillan begins, the online bookseller still has not reactivated many of the buttons that allow customers to buy Macmillan books directly from Amazon (as of this 10:53 a.m. EST writing).

The Wrap covered the whole debate in an article, quoting this GalleyCat editor–who worried (but did not endorse) that it may be too late to convince readers to adapt to a price point higher than $9.99.

What do you think? Will readers pay more than $9.99?

Daily Finance writer (and former GalleyCat editor) Sarah Weinman thought publishers should work hard to combat that price point: “Amazon has done a great job of marketing the illusion that an e-book should be $9.99 … So how can publishers tell consumers, in clear terms, why $9.99 is bad and convince them that discount culture shouldn’t screw over the authors they profess to love?”

Here’s more coverage of this long, strange week: Macmillan received a supportive standing ovation at an industry program yesterday. News Corp. CEO Rupert Murdoch has dipped his toe into the eBook pricing debate. Macmillan author John Scalzi has rejected boycott and urged readers to buy books instead. Meanwhile, some Amazon customers continue to boycott Kindle books priced higher than $9.99. As of this writing, 1,724 different comments have been posted in response to Amazon’s note to customers about the price war.