Bertrams and Gardners Target Independent Booksellers

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By Carmen Comment

The Bookseller reports that wholesalers Bertrams and Gardners are going head to head this summer with a range of discounts for independent booksellers. Bertrams is launching a “Summer Reading three-for-two” campaign, which is offering indies a 55% discount on selected titles “to enable [them] to mount a profitable and sales-driving three-for-two”. More than 130 titles are included in the offer, which covers fiction, children’s and non-fiction from authors including Ian Rankin, John Grogan, Maeve Binchy and Margaret Forster.

Gardners’ “Summer Reading” campaign, meanwhile, is offering independents 50% discount across fiction, non-fiction and children’s. Approximately 50 titles are included in the promotion. Simon Morley, buying director, said that Gardners would introduce different titles each month until the campaign finishes in August, but more popular titles will remain for the whole campaign.

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