Barnes & Noble Uses Rebecca Skloot Giveaway to Encourage Bookstore Visits

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By Jason Boog Comment

sklootbook.jpgAs eBooks and eReaders threaten the very existence of brick-and-mortar establishments, Barnes & Noble has used the Nook eReader as a chance to bring digital book readers into the real-life bookstore.

Today eBookNewser pointed out how Barnes & Noble selected Rebecca Skloot’s The Immortal Life of Henrietta Lacks for a special program. Here’s an excerpt: “In addition to this B&N blog post, this week’s eBook Showcase enables Nook owners to download a free essay by Skloot if they bring their Nook into a B&N store, through the company’s “More in Store” program.”

What do you think? Can this kind of in-store download help preserve the brick-and-mortar bookstore? If you want to read more about Skloot, GalleyCat Reviews took a look at her book last month.