Barnes & Noble’s Nook Media has forged a partnership with ESI Media, the commercial department of The London Evening Standard and The Independent, for an initiative that promotes reading in London schools with low literacy rates.
The Get London Reading program, now in its second year will encourage reading in a number of ways.There will be a public read-a-thon (last year’s attracted 20,000 people) and award winning theater actress Cush Jumbo will visit a London primary school to read to kids.
Nook’s part in all of this includes sponsorship of the Best Play accolade at the Evening Standard Theatre Awards and on-going support for the London Evening Standard Get London Reading campaign. They will also provide eReaders for public readings and will be giving away eBooks.