E.B. Boyd has written an article for mediabistro.com about writers using blogs to promote their books, citing Tim Ferriss‘ success in building advance demand for The Four-Hour Workweek and Allison Winn Scotch‘s advice on why authors should do “guest interviews” when other bloggers email their questions: “They’re so worthwhile… It takes me 20 minutes to answer interview questions. Who knows how many times that will be read? It will always be up on somebody’s site. If it results in three sales for me, that’s 20 minutes well-spent.” The article contains additional basic practical advice on how to write effectively and leave comments that genuinely advance the conversation, as well as tips from other authors and publishing industry pros.
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