Jeff Rivera

jeff@jeffrivera.com

Jeff Rivera is the author of "Forever My Lady" (Grand Central) and the founder of http://www.GumboWriters.com. He and his articles have been mentioned or featured in the Boston Globe, Mediabistro, GalleyCat, Fast Company, NPR, WABC, WNBC, WCBS, Publishers Weekly, Billboard, TMZ, The Los Angeles Times and the New York Observer.

Lit Agent Peter McGuigan: ‘It’s a Great Time to Be a Writer’

By Jeff Rivera on Jul. 21, 2010 - 12:00 PM

Agent Peter McGuigan of Foundry likes to take an active role in helping his writer’s books become even better. In this interview, he tells us about the steps that he takes to accomplish his goal — to help the writers t ...

Publicity Tips for Authors: Blog, Blog, Blog!

By Jeff Rivera on Jul. 20, 2010 - 1:26 PM

What do you do if none of the media outlets you’re reaching out to are responding? One of the most effective ways to publicize your book is to blog. To find out why this is important, we asked veteran book publicist Susan Sc ...

Lit Agent Joel Gotler Happy With His “Abundance” of Submissions

By Jeff Rivera on Jul. 20, 2010 - 12:00 PM

Agency CEO and President Joel Gotler tells GalleyCat why ebooks are expanding publishing, what kinds of books editors want to see, and how to avoid overwhelming agents in your queries.

Publicity Tips for Authors: Hire an Outside Publicist!

By Jeff Rivera on Jul. 19, 2010 - 1:21 PM

No one knows publicity better than a professional publicist. But what do you do when your own in-house publicist seems a little overwhelmed? Talk to them about having you hire an outside publicist to work in collaboration with the ...

Lit Agent Faye M. Swetky Wants “Starkly Unique and Appealing” Books

By Jeff Rivera on Jul. 19, 2010 - 12:00 PM

Faye Swetky, Owner and Agent for the Swetky Agency, was one of the first to get into using email and digital media in publishing. She tells us in this interview why nonfiction is becoming more important, why you should know the di ...

Publicity Tips for Authors: Don’t Forget Radio!

By Jeff Rivera on Jul. 16, 2010 - 3:12 PM

Throw a rock and you’ll hit an author who dreams of being on Oprah but some authors may forget a media tool that can be not only easier to access but just as effective and that is radio. One of the best things about radio in ...

Lit Agent BJ Robbins Wants “Something Slightly Quirky and Smart”

By Jeff Rivera on Jul. 16, 2010 - 12:00 PM

Agency Owner, BJ Robbins tries to give her clients a more personal approach to their careers. In this interview, she explains what kind of books she’s looking for, how to grab her attention with a query letter, and her conce ...

Publicity Tips for Authors: Do a Media Tour!

By Jeff Rivera on Jul. 15, 2010 - 3:03 PM

Bestselling authors are fighting for the same media space as latest celebrity who’s been thrown in rehab. So, how does a first-time author compete not only against celebrities but bestselling authors as well. To find out, we ...

Lit Agent Ryan Fischer Thinks eBooks Are “Awesome”

By Jeff Rivera on Jul. 15, 2010 - 12:00 PM

Literary Agent Ryan Fischer changed the way that he worked to have more time and attention to pay to his select clients. He tells us in this interview how this changed his life, what his client list reflects now, and why he’ ...

Lit Agent Isabel Atherton Likes to “Think Outside the Box”

By Jeff Rivera on Jul. 14, 2010 - 12:00 PM

Director and Literary Agent Isabel Atherton’s boutique agency is set up to help her authors succeed. In this interview, she explains what not to do when contacting a literary agent, and how authors should look after their fi ...

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