Audible Launches a ‘Hamlet’-Themed #VineThatLine Campaign

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By Maryann Yin Comment

Audible has launched a new Vine channel in honor of its recent release, Hamlet, Prince of Denmark: A Novel. Richard Armitage, the actor who plays Thorin Oakenshield in Peter Jackson’s Hobbit film trilogy, serves as the narrator.

To celebrate this new audiobook, the company has initiated the #VineThatLine campaign. From May 19th to 23rd, participants have been asked to create their own Vines reciting one of William Shakespeare’s most famous lines: “To be or not to be.”

Submissions have been turned in from ArmitageThe Goonies actor Corey Feldman, hip hop artist Ice-T, and Heroes actor Greg Grunberg. The video embedded above features Grunberg giving an “offbeat” performance. What is your favorite Shakespearean quote?

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