Atria Publishing Group has teamed up with United Talent Agency to launch a new imprint called Keywords Press.
The new imprint will publish books by “digital influencers.” The publisher will put out 6-10 titles a year, all of which will be available digitally and in print. Shay “ShayCarl” Butler, Shane Dawson, Justine “iJustine” Ezarik, Connor Franta and Joey Graceffa are the first authors on the imprint.
“Keywords Press is being built to work with new authors who not only have unique voices, but also have a special and direct relationship with their fans,” stated Judith Curr. “We believe that this generation of digital stars, who are unprecedented in how they’ve built their brands and relate to their audiences, gives us an opportunity to rethink the traditional publishing model.”