Publishing News reports on a new twist that may have repercussions for the UK publishing world: supermarket chain Asda has given notice to Warrington-based Handleman that it will be going direct to publishers for children’s titles, as it does for adult books. The supermarket, which sells books in some 310 stores, believes it will save money by the switch. One observer commented: “They have a new warehouse in Corby, which they have to fill and for which they are now selecting categories. Asda will have to merchandize all their children’s departments themselves, but they’re already doing this on the adult side. Their decision is about saving money on the supply chain.”
The news also comes as Asda continues discussions with publishers over investment payments to secure ‘preferred supplier’ status, and the move to sell children’s books directly to consumers further cements its upwardly trending market share status.