Today Apple will open a temporary pop-up store in Austin, Texas to sell the iPad 2 to tech fans at the SXSW Festival.
Do you think pop-up stores could work for bookselling? Authors could band together to open a store near a music festival, writing conference, or other major event. Publishers could celebrate a mystery author’s launch with a genre-focused bookstore.
Apple offered these details about the pop-up store: “An Apple Store is popping up at 522 Congress at W. 6th St. in downtown Austin. Get your iPad 2 starting Friday, March 11, at 5:00 p.m. And don’t miss a moment of SXSW.”