Apple Buys Book Recommendation Startup BookLamp


By Dianna Dilworth Comment

booklampApple has reportedly purchased the book recommendation engine BookLamp, in a deal whose terms were not disclosed.

Apple confirmed the acquisition to TechCrunch, stating: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” did not confirm the acquisition, but left a thank you message for its community on the site. “As of today, though, the site – which has served as a technology demo for the Book Genome Project – will no longer be available as our company evolves its mission.”

The Book Genome Project helps readers discover new books based on similar titles. If it is adopted into iBooks, the tool could help Apple’s eBook platform improve its recommendation experience.