Do book buyers want the option to shop on mobile browsers and apps? The boutique clothing retailer Free People saw some interesting results as they released a brand new shopping app.
Free People’s first app is seeing some noteworthy sales – nearly 7-10% of the bohemian’s clothing store’s online purchases within the first week alone. The app has already been downloaded at least 24,000 times with as much as 100,000 user sessions. What’s more, Free People is reporting that its app sales are not replacing its mobile sales, which have surpassed the company’s forecast.