App Publisher Ideal Binary Raises $1.03 Million

By Dianna Dilworth 

Ideal Binary, a Dublin-based interactive books publisher, just raised $1.03 million in venture capital. Founded in 2008, the company has created iPad editions of children’s classics such as Rapunzel, Red Riding Hood and Rumpelstiltskin.

Ideal Binary chief Barry O’Neill told eBookNewser that the company plans to use the money, “to scale the business at a pace we wouldn’t be able to achieve organically. This means increasing our production and r&d teams, as well as resources that can help us deal with managing content across the expanding device ranges and new distribution platforms. Technology fragmentation will start to become a serious headache for app publishers.”

The company is currently in the process of adapting Grimm’s Hansel and Gretel as an app, as well as developing a second line of books aimed at a younger audience. If you want to learn more about the future of children’s digital publishing, check out our upcoming Publishing App Expo.