Amazon’s Digital Sales Up 29% in First Quarter of 2012

By Dianna Dilworth Comment

Amazon’s digital sales grew 29% for Q1 2012 compared to Q4 2011, according to a new report from intelligence company eDataSource. The report, which estimated of the sales of both iTunes and Amazon’s digital business as part of its new e-commerce monitoring service, found that  iTunes sales grew 2% during the same period.

eBookNewser has more: “While Amazon’s business appears to be growing faster in these numbers, the report points out that iTunes sales still are 3.5x higher than Amazon’s digital sales volume domestically. In addition, the report found that iTunes customers spend 61% more than Amazon digital customers.”

eDataSource CEO Carter Nicholas stated: “iTunes was a key driver in hardware and overall sales for Apple.  They built a great lead and a very sophisticated ecosystem where it is easy to buy. That shows in terms of the magnitude in total sales for iTunes and the amount spent per person.  Amazon and others are behind but showing growth as their ecosystems become more robust and complete.  29% growth from the previous quarter is an impressive number.”

The report counted Kindle content, MP3 sales, streaming videos and Android apps when measuring Amazon’s digital business and counted music, video, apps and digital print in  iTunes sales.