Amazon Latest App Feature Aims to Replicate Analog Reading

By Dianna Dilworth 

kindleapplogAmazon has a new feature on the Kindle app called Page Flip.

The feature brings a more analog reading experience to an e-book. The tool is designed to make it easier to quickly flip back and forth between pages while still holding your place in the book. The free update is available for both iOS and Android apps.

“Page Flip makes it easier than ever to refer back to pictures in a political memoir, flip back and forth between a map and your current page in an epic fantasy series, or find passages you’ve highlighted in an investing guide,” stated Chuck Moore, Vice President, Kindle. “With Page Flip, we’ve taken inspiration from how people read print books and improved upon it.”