Amazon has unveiled its own currency for readers to spend inside the app universe of the Kindle Fire. All Kindle Fire owners get to start out with $5 worth of free Amazon Coins.
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Amazon’s virtual currency “Amazon coins” are now live on the Kindle Fire. The company introduced the concept of coins, a currency that lets users buy apps, games and make in-app purchases on the Kindle Fire, back in February in a push to get developers on board. To help get users started, Amazon is giving away 500 “Amazon Coins” to every Kindle Fire owner in the U.S. This equals about $5. To encourage adoption, Amazon will give discounts to users. The more they buy, the larger the discount.