Speaking of the natural half-life of literature, Jeffrey Trachtenberg (WSJ) wonders if there’s still some juice left in The Da Vinci Code: “Can a three-year-old best seller that has already been endlessly milked for profits yield one more windfall for the industry?” The short answer: Everybody certainly seems to think so.
Certainly Putnam’s hoping there’s some life left in the “plucky social scientist stumbles onto an ancient conspiracy” genre, having just brought out Kate Mosse’s Labyrinth. Having won a spot on Richard & Judy, the novel’s British future is secured, but will Americans embrace the tale of an archaelogist who gets mixed up in a plot that goes back to the medieval purge of the Cathars? (And for all you people protesting that an archaeologist isn’t a social scientist, you can just shush now, thanks, or I’ll point out that Harvard doesn’t even have a “symbology” department—take that, Dan Brown!) Anyway, the sprawling adventure yarn is quite a change of pace for Mosse, who’s better known as the host of the Readers’ and Writers’ Roadshow radio programme (as they call ’em on BBC4) and as the co-founder of the Orange Prize, a prominent award for English-language fiction by women writers like Andrea Levy and Lionel Shriver