As Peter Jackson‘s adaptation of J.R.R. Tolkien‘s The Hobbit heads to theaters (and courtrooms), Air New Zealand has unveiled an airplane with an enormous Hobbit-inspired mural.
You can see the plane in action in the video embedded above. Here’s more from AgencySpy:
I’m not sure if you’re aware, but when you account for tourism dollars, the LOTR trilogy basically single-handedly boosted New Zealand’s entire economy. It is because nerds will do anything to live out their silly fantasies, and, yes, maybe New Zealand is kind of a pretty looking place. In any case, New Zealanders (or “Kiwis” as your annoying coworker calls them) see the new trilogy as another influx of tourism dollars for their scenic island nation. Therefore, Air New Zeland is has painted one of its jumbo jets with all the characters your weird friend will soon fall in love with and blow their life-savings trying to get a seat on. This painstakingly painted cash-cows follows a spot from Air New Zealand where flyers are briefed by hobbits under a similarly whimsically flute-heavy soundtrack.
We discussed the advertising move on the Morning Media Menu today. Press play below to listen on SoundCloud.