NOOK Launches The B&N Sync Up! Program

By Maryann Yin Comment

nookNOOK Media LLC has announced the launch of B&N Sync Up! The executives have curated a selection of paperbacks for this new in-store program.

Customers who buy one of these books can purchase the NOOK eBook edition of that same title for $4.99. The price for the digital copy has been reduced by 70%. Some of the books that have been made available through B&N Sync Up! include Doctor Sleep by Stephen King, The Secret Life of Bees by Sue Monk Kidd, and Life of Pi by Yann Martel.

Here’s more from the press release: “The B&N Sync Up! program was created to offer Barnes & Noble customers the convenience of owning both print and digital formats of a great book at a great value with the benefit of being able to easily gift one or both of the versions to a friend or family for the holidays. Now customers can read and enjoy the same books together with their loved ones. The eBook version can be read on any NOOK device and on a multitude of smartphones and tablets via the free NOOK Reading App (available at”